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Stop Figuring It Out Alone.
One-to-one coaching for men who have done Make Ready 40 and are ready to go deeper with direct support from Daniel and Adam.
MAKE READY MEN
WhO THIS IS FOR
You've done the 40 days. You know what you're building. You've got the vision.
Now comes the hard part — actually living it.
Making the decisions, holding the line, building the habits, showing up as the man you described on paper. That gap between clarity and execution is where most men stall.
That's what coaching is for.
Not a course. Not a programme you work through alone. A direct relationship with coaches who know your story, challenge your thinking and hold you accountable to the standard you set for yourself.
What You Get
Sessions with Daniel — Personal Development
When something needs unpacking — a decision, a pattern, a relationship, a moment where you're not showing up as the man you want to be — you book a call. Up to two sessions per month. 30 minutes. You bring the problem, we work through it together.
Sessions with Adam — Physical Performance
Your body underpins everything. Adam works with you directly on your training and nutrition — not a generic plan, a strategy built around your life, your goals and where you actually are right now.
Weekly Brotherhood Calls Every week you join the group call with the other men in the programme. You share, raise topics, ask for support and hear from men doing the same work. This is where the camaraderie builds. It's also where you're held to account — by your coaches and by your brothers.
The Purpose Built Man Programme A structured six-month curriculum built for men who want to develop across every dimension of their lives. Topics include: Resource Management, Masculine Archetypes, Relationship Dynamics, Personal
Presentation, Communication and how to show up as an effective role model.
The Make Ready Community Access to the WhatsApp group and Skool community throughout your coaching season. Direct line to the men and the coaches between sessions.
One Season. Real Work. A Clear Review Point.
This isn't a subscription you forget about. It's a season of focused work — roughly six months — with a clear review point at the end.
At that review, we assess together. Where you started. Where you are. What's been built. Some men are ready to step back and lead — and they graduate into the Brotherhood.
Others want to keep going.
That conversation happens together, based on where you are and what you still want to build. Not on when a contract ends.
The men who get the most from this are the ones who show up to every call, do the work between sessions and are willing to be honest. The coaching is only as good as what you bring to it.
THE INVESTMENT
£450 per month. One season minimum. Cancel anytime after that if you feel you're done.
That's two coaches, a structured programme, weekly group calls and a community of men doing the same work. For a man who is serious about what he's building — it's not expensive. It's the difference between having a plan and actually executing it.
HOW TO APPLY
This isn't open to everyone. We work with men who have completed Make Ready 40 and are ready to commit to the next season of work.
If that's you, here's what happens next:
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Click the button below and complete a short application — three questions, two minutes
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We'll review it personally and be in touch within 48 hours
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We'll have a 30-minute call to make sure it's the right fit
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If it is, we get started
THE BROTHERHOOD
Where Coaching Leads
Men who complete a coaching season earn their place in The Brotherhood — an ongoing community of men who've done (and are still doing) the work and are committed to leading well in their families, businesses and communities.
Monthly calls. A WhatsApp group that actually gets used. Men who will tell you the truth.
It's earned. Not bought. And that's what makes it worth having.
