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Here's the real reason you're not performing at the level you want to.
It's not because you're not doing enough. It's because you're doing too much:
all at once, without a clear direction, spinning plates until something breaks.
You know it. We know it.
The sheer volume of what's on your shoulders every day is enough to make any man falter. But you keep going. Because that's what's expected of you.
As a man. As a leader. As an example to others.
But somewhere in all of it you've lost your direction. That's if you even created this life intentionally in the first place.
As most men haven't.
Maybe that is it?
You need to recreate what it is you want your life to look like.
You need to get clear on who you want to be.
And the question you can't quite answer is: where do I even start?
"When a ship does not know which port it sails to, no wind is favourable."
That's where Make Ready 40 begins.
This is not for you if:
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You're looking for a five-hours-a-day lockdown programme that isn't sustainable
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You want someone to tell you how great you already are
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You're not willing to make small, consistent daily actions
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You want to keep adding more to an already overloaded plate
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You're not able to commit to 30 mins a day to do this work
This is for you if:
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You want to step into the best version of yourself and are committed to doing the work
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You understand that what you actually need right now is clarity — not more noise
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You're willing to be held accountable and shown honest progress
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You're not afraid to hold a mirror up to your own performance
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You understand that Brotherhood is just as important as any other part of this
If you're still reading, you're the right man for this. Keep going.
Make Ready 40 is a 40-day daily programme delivered straight to your inbox.
Every day you receive a micro lesson, a reflection prompt, and a practical task — all designed to work across the four pillars of your life.
Nothing is added for the sake of it. Everything serves the process.
This isn't about piling more onto your plate.
It's about stripping back what's in the way so you can see clearly what needs to be built.
40 days. A time of clearing, refining, questioning and Visioning.
THE FOUR PHASES
1
Phase 1
Clearing (Days 1–10)
We start by identifying and clearing out everything that isn't serving you. Habits, patterns, distractions, noise. This is the foundation — nothing can be built on cluttered ground.
2
Phase 2
Refining (Days 11–20)
With the initial clearing underway we go deeper. Refining is the process of removing the subtler layers — the beliefs and behaviours that are harder to see but just as costly.
3
Phase 3
Questioning (Days 21–30)
By now you're deep in the process. This is where the important questions get asked. Who are you? Where are you going? What does the man you want to become actually look like?
4
Phase 4
Vision (Days 31–40)
The final phase. With the noise cleared and the questions answered, this is where you build your vision and map the path forward. Not a vague intention — a clear, actionable direction for your life.
THE FOUR PILLARS
Physical Your health is the foundation.
Energy, strength and fitness aren't vanity — they're how you show up for everything else. We attack this pillar with a bespoke fitness and nutrition strategy built around your life.
Intellectual Your mindset shapes every decision you make.
We work on identifying the friction points — the beliefs and patterns that are quietly running the show — and give you the tools to shift them.
Emotional: to understand yourself and lead others starts with emotional intelligence.
We focus on the awareness of your actions and the why behind them. This is the work most men avoid longest.
Spiritual: Connection to something bigger than yourself.
Whether that's faith, purpose, nature or all three — a man needs an anchor. Make Ready Men is built on Christian values but you don't need to be a Christian to benefit from this pillar.
Whats included
When you join Make Ready 40 you get:
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A 40 days program — reflection prompts, practical tasks and challenges delivered every morning
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A 1-to-1 session with Adam — our Head of Physical Performance, to get your training and nutrition pointed in the right direction
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A 1-to-1 session with Daniel — your personal development coach, to make sure the inner work translates into real change in your life
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Access to the Make Ready WhatsApp group — direct connection to men in the programme doing the same work
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Access to the Make Ready Skool community — a space to share reflections from the program and raise discussion topics
You won't be doing this alone. You're joining a team.
Investment
£200. One payment. Starts when you're ready.
No monthly fees. No hidden extras. Just the programme, the coaching sessions and the community for 40 days of focused work.
Before you talk yourself out of it — ask yourself this:
Is this a stress investment — something that would genuinely keep you up at night? If so, the timing isn't right.
Or is it a stretch investment — something that pushes you and forces you to level up?
Every man who has done the work will tell you the same thing. The cost of staying exactly where you are is much higher than £200.
WHAT HAPPENS AFTER 40 DAYS
The 40 Days Is The Beginning.
Make Ready 40 is designed to give you clarity. A vision. A foundation to build on.
But clarity without continued support is just a good intention. The men who make the biggest changes after the 40 days are the ones who don't stop there.
For men who complete the programme and want to keep building.
There is a next step.
It involves working directly with Daniel and Adam, going deeper on everything the 40 days surfaced, and being surrounded by men doing the same work at the same level.
We don't advertise it publicly. It's not for everyone. And it's not something you need to think about right now.
Focus on Day 1. The rest reveals itself when you're ready.
HOW TO JOIN
Three steps.
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Click the button below and complete your payment
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We'll get you set up in the Skool community and WhatsApp group immediately
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We'll schedule your 1-to-1 session ASAP with Adam and get the Physical Pillar underway
- That's it. Day One lands in your inbox the next morning.
Not ready to commit yet? Start the free 5-day taster first* — no credit card, no obligation.
*The Free Taster is the Program only. No 121 Session. No training program. No community